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Advertising in the broadcast and cable media / Elizabeth J. Heighton, Don R. Cunningham

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Series: Wadsworth series in mass communicationPublication details: Belmont, Ca. : Wadsworth Publishing Co., 1984Edition: 2nd edDescription: xv, 368 p. : ill. ; 25 cmSubject(s):

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF6146.B74H44 1984 (Browse shelf(Opens below))		1	Available		00000088742

Rev. ed. of: Advertising in the broadcast media. 1976

Includes index

Bibliography: p. 361-363

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