The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.
Publisher: New York : American Management Association, [1992]Copyright date: © 1992.Description: 196 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0814450423
- Six imperatives of marketing
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| ARKIB | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI KHAS-P. TUN SERI LANANG (ARAS 6) | HF5415.122.M335 42dcm (Browse shelf(Opens below)) | 1 | Available | 00002125962 |
Includes bibliographical references : page 187-188 and index.
1. Marketing Productivity: Leveraging Marketing Assets, Spending, and Processes -- 2. Marketing Innovation and Competitive Advantage -- 3. Access to Markets: Distribution Channel Management -- 4. Alliances and Collaborative Ventures -- 5. The Globalization of Marketing -- 6. Quality in Marketing: Putting the Custome First, Last, and Everywhere in Between.
Koleksi sumbangan Prof. Dr. Ding Choo Ming
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