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Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii.

By: Contributor(s): Publication details: Cambridge : Cambridge University Press, 2014.Description: xxvi, 225 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780521124324 (paperback)
  • 0521124328 (paperback)
Subject(s):
Contents:
Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.
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Item type Current library Home library Call number Materials specified Copy number Status Notes Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HF5415.5.L837 (Browse shelf(Opens below)) 1 In Transit Thu 27 Apr 2023 03:16PM: IN TRANSIT from c4suhaimi to t0001 00002125269

Includes bibliographical references and index.

Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.

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