Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii.
Publication details: Cambridge : Cambridge University Press, 2014.Description: xxvi, 225 pages ; 26 cmContent type:- text
- unmediated
- volume
- 9780521124324 (paperback)
- 0521124328 (paperback)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.5.L837 (Browse shelf(Opens below)) | 1 | In Transit | Thu 27 Apr 2023 03:16PM: IN TRANSIT from c4suhaimi to t0001 | 00002125269 |
Includes bibliographical references and index.
Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.
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