Pharmaceutical marketing / Brent L. Rollins, Matthew Perri.
Publisher: Burlington, MA : Jones & Bartlett Learning, 2014Copyright date: ©2014Description: xx, 281 pages : illustration ; 23 cmContent type:- text
- unmediated
- volume
- 9781449626594
- 1449626599
- 9781449697990
- 1449697992
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN DR ABDUL LATIFF | PERPUSTAKAAN DR ABDUL LATIFF KOLEKSI AM-P. DR ABDUL LATIFF | QV736AA1.R754p 2014 9 (Browse shelf(Opens below)) | 1 | Available | 00002123143 | |||
| AM | PERPUSTAKAAN DR ABDUL LATIFF | PERPUSTAKAAN DR ABDUL LATIFF KOLEKSI AM-P. DR ABDUL LATIFF | QV736AA1.R754p 2014 9 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00002123155 |
This book includes online access at www.jblearning.com, please refer library staff for the passwoed.
Includes bibliographical references and index.
Marketing principles & process -- Pharmaceutical marketing & the industry environment -- Products in the pharmaceutical industry : trends, identification, approval, and monitoring -- Pharmaceuticals & pricing -- Place the pharmaceutical industry supply chain -- Promotional marketing activities & practices -- Medical affairs -- Regulatory affairs -- Direct-to-consumer (DTC) prescription drug advertising -- Social media & pharmaceutical marketing : opportunities and challenges -- The new 4 P's of pharmaceutical marketing -- Prescribers, health care practitioners, & marketing's role in practice.
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