Principles of marketing / Philip Kotler, Gary Armstrong.
Publication details: Upper Saddle River, N.J. : Pearson Education, 2010.Edition: 13th ed., Global edDescription: 1 v. (various pagings) : ill. (chiefly col.) ; 28 cmISBN:- 9780137006694 (pbk.)
- 0137006691 (pbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.K636 2010 (Browse shelf(Opens below)) | 1 | Available | 00002088753 | |||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.K636 2010 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00002225636 |
'The Global edition has been edited to include enhancements making it more relevant to students outside the United States.'--P. [4] of cover.
Includes bibliographical references and index.
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
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