Marketing / Charles W. Lamb ... [et al.].

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Analytics: Show analyticsPublication details: Toronto : Nelson Education, 2012.Edition: 5th Canadian edDescription: xxiv, 648 p. : ill. (col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.M31946 2012 (Browse shelf(Opens below))		1	Available		00002081527

First ed., published 1997, had ed. statement : Canadian 3rd ed. : 2nd ed. pusblihed as : The subject is marketing.

Adapted from Marketing, 11th ed., by Charles W. Lamb, Joseph F. hair, and Carl McDaniel, published by Cengage Learning, 2011.

Includes bibliographical references (p. 617-635) and index.

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