Campaign communication and political marketing / Philippe J. Maarek.
Publication details: Chichester : Wiley-Blackwell, 2011.Description: xiv, 268 p. : ill. ; 26 cmISBN:- 9781444332346 (hardback)
- 1444332341 (hardback)
- 9781444332353 (paperback)
- 144433235X (paperback)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | JK2281.M333 (Browse shelf(Opens below)) | 1 | Available | 00002077977 |
Includes bibliographical references and index.
'Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.'-- Provided by publisher.
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