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Marketing management : a decision-making approach / Pingali Venugopal.

By: Publication details: New Delhi : Response Books, 2010.Description: xvii, 245 p. : ill. ; 24 cmISBN:
  • 9788132104711 (pbk.)
Subject(s):
Contents:
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) HF5415.135.V444 (Browse shelf(Opens below)) 1 Available 00002067262

Includes bibliographical references (p. 215-228) and index.

Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.

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