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The principles of Islamic marketing / Baker Ahmad Alserhan

By: Publication details: Burlington, VT : Gower, 2011.Description: xiii, 204 p. : ill. ; 25 cmISBN:
  • 9780566089220 (hardback : alk. paper)
  • 9781409428947 (ebook)
Subject(s):
Contents:
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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Holdings
Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI ISLAM-P. TUN SERI LANANG (ARAS 4) HF5475.I74A285 ki (Browse shelf(Opens below)) 1 Available 00002065931

Includes index

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

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