Psychology of advertising [videorecording] : a new century / produced & directed, Phil Rutsohn.
Publication details: Florida : D.E. visuals, [2002]Description: 1 videodisc (26 min.) : sd., col. ; 4 3/4 inSubject(s): Summary: Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement.| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | dvd HF5823 .P759 (Browse shelf(Opens below)) | 1 | Available | 00002045731 |
Discusses the psychology behind the buying motive and incorporates that understanding into advertisments. Includes psycho-sociological issues with examples drawn from television ads, print ads, and computer ads on the Internet. Also discusses the interrelationship between the physical components and the message communicated by an advertisement.
DVD format
There are no comments on this title.