The marketing plan handbook / Marian Burk Wood.
Publication details: Boston : Prentice Hall, 2011.Edition: 4th edDescription: xiv, 210 p. : ill. ; 24 cmISBN:- 9780136089360 (alk. paper)
- 0136089364 (alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.W66 2011 (Browse shelf(Opens below)) | 1 | Available | 00002059744 |
Includes bibliographical references and index.
Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
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