Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Publication details: New York : McGraw-Hill Irwin, 2012.Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.B387 2012 (Browse shelf(Opens below))		1	Available		00002059759
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.B387 2012 (Browse shelf(Opens below))	n. 2	1	Available		00002059736

Includes bibliographical references and index.

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