Marketing in the age of Google : your online strategy IS your business strategy / Vanessa Fox.
Publication details: Hoboken, N.J. : John Wiley & Sons, 2010.Description: xiv, 242 p. ill.; 24 cmISBN:- 9780470537190 (cloth)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.1265.F688 (Browse shelf(Opens below)) | n.1 | 1 | Available | 00002073570 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.1265.F688 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00002073790 |
Includes bibliographical references and index.
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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