Designing with the mind in mind : simple guide to understanding user interface design rules / Jeff Johnson.
Publication details: Amsterdam ; Boston : Morgan Kaufmann Publishers/Elsevier, c2010.Description: xiv, 186 p. : ill. (chiefly col.), col. maps ; 24 cmISBN:- 9780123750303 (alk. paper)
- 012375030X (alk. paper)
- 005.4/37 22
- QA76.9.U83 J634 2010
Includes bibliographical references (p. 179-182) and index.
We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements.
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