Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin
Publication details: New York : Business Plus, 2008Description: viii, 261 p. ; 24 cmISBN:- 9780446178013
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.1255.B378 (Browse shelf(Opens below)) | 1 | Available | 00001575830 |
Includes bibliographical references (p. 243-252) and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
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