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Understanding physician-pharmaceutical industry interactions / Shaili Jain

By: Publication details: Cambridge [England] : Cambridge University Press, 2007Description: xviii, 141 p. ; 24 cmISBN:
  • 9780521868648 (hardback)
  • 9780521688666 (pbk.)
Subject(s): NLM classification:
  • W62
Online resources:
Contents:
Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --
To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines
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Holdings
Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
AM PERPUSTAKAAN DR ABDUL LATIFF PERPUSTAKAAN DR ABDUL LATIFF KOLEKSI AM-P. DR ABDUL LATIFF W62.J25u 2007 9 (Browse shelf(Opens below)) 1 Available 00001503234

Gifts from the pharmaceutical industry to physicians: do they influence your prescribing? -- Ethical considerations of receiving gifts from the pharmaceutical industry -- One on one: an analysis of the physician-pharmaceutical company representative (PCR) detailing interaction -- Medical academia and the pharmaceutical industry -- Teaching physicians in training about pharmaceutical industry promotion -- Continuing medical education: how to separate continuing medical education from pharmaceutical industry promotion -- Professional policies on physician-pharmaceutical industry interactions (PPII) -- Preserving professionalism: patients' perceptions of physicians' acceptance of gifts from the pharmaceutical industry --

To sample or not to sample? the use of pharmaceutical industry supplied medications in medical practice -- Physician-pharmaceutical industry interactions (PPII), the law and the media -- Direct-to-consumer advertising (DTCA) -- Pharmaceutical industry interactions with health care professionals: a global perspective -- Internet resources for teaching about PPII and independent sources of information about prescription medicines

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