Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2007Edition: 7th edDescription: 820 p. : ill. ; 25 cmISBN:- 0073101265 (hbk.)
- 9780073101262 (hbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5823.B387 2007 (Browse shelf(Opens below)) | 1 | Available | 00001492202 |
Includes index
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