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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
Publication details: Boston : McGraw-Hill/Irwin, 2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:- 0073101370 (hbk.)
- 0073261548 (hbk.)
- 9780073101378 (hbk.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.33.U6H38 2007 (Browse shelf(Opens below)) | 1 | Available | 00001492200 | |||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | HF5415.33.U6H38 2007 (Browse shelf(Opens below)) | cd-rom | 1 | Available | 00002216799 |
Book is accompanied by 1 computer laser otical disc, entitled'DDB life style study data disk for use with Consumer behavior : building marketing strategy, 10th ed.' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and indexes
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