The media mix [videorecording]

Contributor(s): Publication details: New York : Insight Media, [1995]Description: 1 videodisc (25 min.) : sd., col. ; 12 cmContent type:
  • two-dimensional moving image
Media type:
  • video
Carrier type:
  • videodisc
Subject(s): Summary: This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising
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Item type Current library Home library Call number Materials specified Copy number Status Date due Barcode
MEDIA PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) dvd HF5823.M43 (Browse shelf(Opens below)) 1 Available 00001598561

This program shows how to balance the elements of a strong campaign to serve a particular product. It discusses effective signage; message consistency; direct mail; company logos; and newspaper, radio, and television advertising

DVD format

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