Market intelligence : how and why organizations use market research / Martin Callingham
Series: Market research in practice seriesPublication details: London. : Kogan Page, 2004Description: viii, 223 p. ; 24 cmISBN:- 0749442018
- How and why organizations use market research
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.2.C25 (Browse shelf(Opens below)) | 1 | Available | 00001360259 |
Includes bibliographical references and index
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct
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