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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout/ by David Taylor.
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004.Description: ix, 162 p. ; ill. : 24 cmISBN:- 0470862114 (cloth : alk. paper)
- Brandstretch [Spine title]
- 658.8/27 22
- HD69.B7 T393 2004
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Includes bibliographical references (p. [151]-153) and index.
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