Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:- 0072525231 (alk. paper)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.M378 2005 (Browse shelf(Opens below)) | 1 | Available | 00001357622 |
McCarthy's name appears first on the earlier edition.
Book is accompanied by one CD, entitled' Basic marketing : a global-managerial approac, Student CD-ROM' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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