Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp

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Publication details: Mason, Ohio : Thomson South-Western, 2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.123.S53 2003 (Browse shelf(Opens below))		1	Checked out Billed	11/10/2011	00001330760

Includes bibliographical references and indexes

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