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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, MA : McGraw-Hill/Irwin, 2003Edition: 9th edDescription: xxvi, 790 p. ; 26 cm. + 1 computer laser optical discs (4 3/4 in.)ISBN:- 0072536861
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.33.U6H38 2004 (Browse shelf(Opens below)) | 1 | Available | 00001327508 | |||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | HF5415.33.U6H38 2004 (Browse shelf(Opens below)) | cd-rom | 1 | Available | 00002216798 |
Book is accompanied by one CD, entitled'Consumer behavior : building marketing strategy 9th ed., DDB Needham lifestyle survey data disk' bearing the same call number and avalable at Koleksi Media
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