Marketing / Roger A. Kerin ... [et al.].
Series: The Irwin/McGraw-Hill series in marketingAnalytics: Show analyticsPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cm. + 1 computer laser optical discs (4 3/4 in.), 4 DVDsISBN:- 0072410752
- 0071151222 (international ed.)
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M31947 2003 (Browse shelf(Opens below)) | n.2 | 1 | Available | 00001464941 | ||
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M31947 2003 (Browse shelf(Opens below)) | 1 | Available | 00001327650 |
Book is accompanied by 4 DVDs, entitled' Video library DVD-ROM to accompany Marketing, 7 ed.' bearing the same call number and available at Bahagian Koleksi Media.
Book is also accompanied by 1 CD-ROM, entitled'Marketing, 7 ed.: Student's resource CD-ROM' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references (p. 682-710) and indexes.
There are no comments on this title.