Marketing research essentials / Carl McDaniel Jr., Roger Gates
Publication details: Hoboken, NJ : J. Wiley, 2004Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0471448451
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.2.M3825 2004 (Browse shelf(Opens below)) | 1 | Available | 00001327598 | |||
| MEDIA | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG MEDIA-P. TUN SERI LANANG (ARAS 2) | HF5415.2.M3825 2004 (Browse shelf(Opens below)) | cd-rom | 1 | Available | 00002216676 |
'SPSS student version 11.0 for Windows'--CD-ROM
Book is accompanied by one CD, entitled'Marketing research essentials, SPSS student version 11.0' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 8-14 of the 3rd group) and index
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT
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