Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

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Publication details: Australia : South-Western, Thomson Learning, 2003Edition: 3rd edDescription: 601 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.L2623 2003 (Browse shelf(Opens below))		1	Available		00001292446

Includes bibliographical references (p. 557-572) and index

Book is accompanied by one CD, entitled'Essentials of marketing' bearing the same call number and available at Bahagian Koleksi Media

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