Basic marketing : a global-managerial approach / William D. Perreault [and] E. Jerome McCarthy.
Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999.Edition: 13th edDescription: xxiv, 791 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:- 0256209820
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.13.M378 1999 (Browse shelf(Opens below)) | 1 | Available | 00001216527 |
Book is accompanied by one CD, entitled'Student CD-ROM to accompany basic marketing, A global managerial approach 13/e' bearing the same call number and available at Bahagian Koleksi Media.
References: p. 743-786.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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