Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, 1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 29 cmISBN:

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Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5823.B387 1998 (Browse shelf(Opens below))		1	Available		00001210436

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references [p. 725-743] and indexes.

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