Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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Publication details: New York : Free Press, 1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HD69.B7A2245 (Browse shelf(Opens below))		1	Available		00001210010

Includes bibliographical references (p. 277-287) and index.

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