Promotional strategy: managing the marketing communications process/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

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Publication details: Homewood, Ill: R. D. Irwin, 1979.Edition: 4th edDescription: xiv, 755 p. : 2 leaves of plates: ill.; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.E65 1979 (Browse shelf(Opens below))		1	Available		00000046379

Includes bibliographical references and index.

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