Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.

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Publication details: Chicago : American Marketing Association, 1977.Description: vi, 184 p. ; 23 cmISBN:

0877570922

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Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.15.M84 (Browse shelf(Opens below))		1	Available		00000231513

Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.

Includes bibliographical references.

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Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.

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