Modern marketing thought / J. Howard Westing, Gerald Albaum.

By:

Westing, J. Howard (John Howard), 1911-

Contributor(s):

Albaum, Gerald S

Publication details: New York : MacMillan, 1975.Description: xiii, 525 p. : ill. ; 24 cmISBN:

002426590X

Subject(s):

Marketing

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.W4 1975 (Browse shelf(Opens below))		1	Available		00000228772

Includes bibliographical references and index.

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Modern marketing thought / J. Howard Westing, Gerald Albaum.

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