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Marketing management perspectives and applications / edited by Robert B. Woodruff, Gerald E. Hills and David W. Cravens

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Publication details: Homewood, Ill.: R.D. Irwin, 1976Description: ei, 433 p. : ill. ; 23 cmISBN:

025601843X

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
AM	PERPUSTAKAAN TUN SERI LANANG	PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5)	HF5415.13.M353 (Browse shelf(Opens below))		1	Available		00000446029

'Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.'

Includes bibliographical references.

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