The marketing book / edited by Michael J. Baker.
Series: The marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1991.Edition: 2nd edDescription: 529 p. : ill. ; 25 cmISBN:- 0750617837
| Item type | Current library | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| AM | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | HF5415.M319515 1991 (Browse shelf(Opens below)) | 1 | Available | 00000551881 |
'Published on behalf the Chartered Institute of Marketing'.
References : p. 506-520
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