Fundamentals of advertising research / (Record no. 84478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00905nam a2200265 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250913125751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1988 xxua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534084540 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201103101613 |
| Level of effort used to assign nonsubject heading access points | zaina |
| Level of effort used to assign subject headings | 200406170954 |
| Level of effort used to assign classification | bedah |
| y | 08-18-1999 |
| z | load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5814.F57 1988[00008014952] |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5814 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .F57 1988 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher Alan D. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of advertising research / |
| Statement of responsibility, etc. | Alan D. Fletcher, Thomas A. Bowers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Ca. : |
| Name of publisher, distributor, etc. | Wadsworth Publishing Co., |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowers, Thomas A. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10826270 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5814.F57 1988[00008014952] |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000085821 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b10826270 |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| n.3 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i11929054 | 9 | HF5814.F57 1988 | 00000230984 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i11929108 | 2 | HF5814.F57 1988 | 00000230972 | 13/09/2025 | 1 | 13/09/2025 | AM | |||||
| n.2 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i11929133 | 5 | HF5814.F57 1988 | 00000230978 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.5 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i11929042 | 4 | HF5814.F57 1988[00008014952] | 00000230564 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.8 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i11929066 | 2 | HF5814.F57 1988[00008014955] | 00000057360 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.9 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i11929078 | 3 | HF5814.F57 1988[00008014956] | 00000943975 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.10 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i1192908x | HF5814.F57 1988 [00008014957] | 00001036611 | 13/09/2025 | 1 | 13/09/2025 | AM | |||||
| n.4 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i11929091 | 1 | HF5814.F57 1988[00008014951] | 00000230990 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.7 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i1192911x | 2 | HF5814.F57 1988[00008014954] | 00000230576 | 13/09/2025 | 1 | 13/09/2025 | AM | ||||
| n.6 | PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | PILIH SIMPAN-P. TUN SERI LANANG (ARAS 1) | 12/11/2019 | - | 0.00 | .i11929121 | 2 | HF5814.F57 1988[00008014953] | 00000230570 | 13/09/2025 | 1 | 13/09/2025 | AM |