Public relations theory / (Record no. 692869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02070nam a22003731i 4500 |
| 001 - CONTROL NUMBER | |
| control field | SAGE000016850 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251025102123.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230112s2021 caua fqb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544349114 : |
| Terms of availability | No price |
| Qualifying information | (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1289808060 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaToSAGE |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | CaToSAGE |
| Modifying agency | UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .T73 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Travis, Eryn, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations theory / |
| Statement of responsibility, etc. | Eryn Travis, Edward J. Lordan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles, CA : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (214 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students to think about public relations with a focus on digital and social media and with a global perspective. Chapter-ending review questions provide students an opportunity to revisit the content as they think through a list of questions. A final Chapter 10: The Future of Public Relations Theories outlines current thinking about the future of public relations and includes case studies that demonstrate how new technologies might require the revision of older theories. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on XML content. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| General subdivision | Technological innovations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lordan, Edward J., |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version : |
| International Standard Book Number | 9781544349107 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | SAGE Knowledge |
| Uniform Resource Identifier | <a href="https://sk.sagepub.com/book/mono/public-relations-theory/toc">https://sk.sagepub.com/book/mono/public-relations-theory/toc</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b17077837 |
| b | 16-10-25 |
| c | 08-09-25 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 08-09-25 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
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