Inbound marketing : (Record no. 688879)

MARC details
000 -LEADER
fixed length control field 04974cam a2200961Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250919211736.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171212s2010 njua o 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470550175
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470550171
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470550427
Qualifying information (electronic bk. ;
-- Adobe Digital Editions)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470550422
Qualifying information (electronic bk. ;
-- Adobe Digital Editions)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470550410
Qualifying information (electronic bk. ;
-- Mobipocket Reader)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470550414
Qualifying information (electronic bk. ;
-- Mobipocket Reader)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470499311
Qualifying information (Cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470499313
Qualifying information (Cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118257838
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1118257839
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1282306871
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282306875
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000046400713
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000048783374
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000053259426
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CDX
System control number 10951910
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHBIS
System control number 007307146
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 192942824
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 396306829
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 449164039
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 13641706
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043390484
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)489140556
Canceled/invalid control number (OCoLC)496960118
-- (OCoLC)536068705
-- (OCoLC)646879143
-- (OCoLC)667590682
-- (OCoLC)696034739
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-- (OCoLC)816329024
-- (OCoLC)922975184
-- (OCoLC)961627567
-- (OCoLC)962686623
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn489140556
037 ## - SOURCE OF ACQUISITION
Stock number 230687
Source of stock number/acquisition MIL
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201905030843
Level of effort used to assign nonsubject heading access points hayat
Level of effort used to assign subject headings 201901180934
Level of effort used to assign classification murni
Level of effort used to assign subject headings 201812281638
Level of effort used to assign classification rasyilla
y 12-12-2017
z hafiz
w MYUKM (1).mrc
x 190
040 ## - CATALOGING SOURCE
Original cataloging agency NST
Language of cataloging eng
Description conventions pn
Transcribing agency NST
Modifying agency YDXCP
-- OCLCQ
-- EBLCP
-- TEFOD
-- IDEBK
-- OCLCQ
-- MHW
-- OCLCQ
-- B24X7
-- OCLCQ
-- DEBSZ
-- OCLCO
-- OCLCF
-- OCLCQ
-- OCLCO
-- OCLCQ
-- E7B
-- CEF
-- CDX
-- C7D
-- DG1
-- REDDC
-- MERUC
-- CQS
-- UKDOC
-- OCLCO
-- OCLCQ
-- OCLCO
-- COO
-- S3O
-- OCLCO
-- OCLCQ
-- OCLCO
-- DEBBG
-- OCLCO
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .H353 2010eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043050
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043040
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 040000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043010
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 090010
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KMP
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) ebook
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Halligan, Brian,
Dates associated with a name 1967-
245 10 - TITLE STATEMENT
Title Inbound marketing :
Remainder of title get found using Google, social media, and blogs /
Statement of responsibility, etc. Brian Halligan and Dharmesh Shah.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. ©2010.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxiii, 226 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement The new rules of social media series
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.
520 ## - SUMMARY, ETC.
Summary, etc. Stop pushing your message out and start pulling your customers in. Traditional'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Google.
630 07 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Google.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01398583
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Blogs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Google.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Blogs.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Economic aspects.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Blogs.
Source of term fast
Authority record control number or standard number (OCoLC)fst01692825
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shah, Dharmesh,
Dates associated with a name 1967-
773 0# - HOST ITEM ENTRY
Title Wiley e-books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Halligan, Brian, 1967-
Title Inbound marketing.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, ©2010
International Standard Book Number 9780470499313
Record control number (DLC) 2009020145
-- (OCoLC)299694618
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title New rules of social media series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781118257838">https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781118257838</a>
Public note Wiley Online Library
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b16539369
b 2022-10-04
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC No
Call number prefix ebook
914 ## - VTLS Number
VTLS Number vtls003628862
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library
Operator's initials, OID (RLIN) 2017-12-12
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) E-Book
Language English
Country
-- 0
-- .b16539369

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