MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04656cam a2200589Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250919211734.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr zn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171212s2007 si a o 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119207733 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119207738 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780470822296 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
0470822295 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000053248897 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
836425960 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV043389239 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)269373364 |
| Canceled/invalid control number |
(OCoLC)920656609 |
| -- |
(OCoLC)961622234 |
| -- |
(OCoLC)962661211 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn269373364 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201904251037 |
| Level of effort used to assign nonsubject heading access points |
jamain |
| Level of effort used to assign subject headings |
201901181540 |
| Level of effort used to assign classification |
ros |
| Level of effort used to assign subject headings |
201901021509 |
| Level of effort used to assign classification |
ros |
| y |
12-12-2017 |
| z |
hafiz |
| w |
MYUKM (1).mrc |
| x |
140 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OHS |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
OHS |
| Modifying agency |
AZK |
| -- |
B24X7 |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCL |
| -- |
OCLCQ |
| -- |
DG1 |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
DEBBG |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
D43 2007eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition information |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dhar, Mainak. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand management 101 : |
| Remainder of title |
101 lessons learned from real world marketing / |
| Statement of responsibility, etc. |
Mainak Dhar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Hoboken, N.J. : |
| -- |
Wiley, |
| Date of publication, distribution, etc. |
©2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (vii, 215 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Positioning. Building a better mousetrap: Creating new ideas and concept -- Breaching the defenses: Sourcing market share from an existing player -- Enemy at the gates: Defending against competitive attack -- There are no limits to growth: Growing a high market share brand -- Empire-building: The mega-branding challenge -- Miracles do happen: Turning around a declining brand -- A brand new you: Reinventing and relaunching an existing brand -- When two's a crowd: Managing a portfolio of brands -- Promotion -- Promotion. What starts well ends well: The importance of a good brief -- What if you were dating your viewer? How to develop great TV advertising -- Testing, testing, 1, 2, 3: Using advertising testing smartly -- Radio gaga: Developing radio advertising -- Sex appeal sells, but what? Using celebrity advertising smartly -- Getting down and dirty: The risky business of competitive advertising -- Surround and conquer: Using multiple media to win with the consumer -- Pricing -- Pricing. The price is right: The art of setting pricing -- You're going down! The tricky business of pricing down -- But they started it! The even trickier business of dealing with price competitors -- There's no such thing as a free lunch: Pricing up -- Product -- Product. But I flunked science! A marketer's role in product design -- Cooking 101: Making a product launch a reality -- Another'P' of marketing: Pace-setting the right rhythm of'news' -- Perception is reality: The power of marketing vs. product innovation -- Yet another'P' of marketing: Planning -- Place -- Place. Shopping is like speed dating: The critical role of packaging -- Size does matter: The role that big customers play today -- The final frontier: Winning in small stores and developing markets -- A slightly different ball game: The challenges of marketing to the shopper -- People -- People. Does familiarity breed contempt? The double edge of continuity -- It takes two to tango: Forming winning agency partnerships -- View from the top: Managing management -- No, they are not really all out to get you: Working with other departments -- Snafu: What to do when things go terribly wrong -- Healer, heal thyself! Some parting thoughts for the marketer -- The 101 Lessons Summarized -- Take The Brand Management 101 Quiz! |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| Geographic subdivision |
United States. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797554 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00837883 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204155 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Wiley e-books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Dhar, Mainak. |
| Title |
Brand management 101. |
| Place, publisher, and date of publication |
Singapore : Wiley (Asia), 2007 |
| International Standard Book Number |
9780470822296 |
| Record control number |
(DLC) 2008471510 |
| -- |
(OCoLC)132992055 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781119207733">https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781119207733</a> |
| Public note |
Wiley Online Library |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16538869 |
| b |
2022-11-04 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
ebook |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003628811 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
|
| Operator's initials, OID (RLIN) |
2017-12-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
E-Book |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16538869 |
