Elements of direct marketing / (Record no. 67934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250913123351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1983 xxua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070029865 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201001051637 |
| Level of effort used to assign nonsubject heading access points | laili |
| Level of effort used to assign subject headings | 200103281054 |
| Level of effort used to assign classification | aliah |
| y | 08-18-1999 |
| z | load |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.122 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B34 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.122 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B34 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baier, Martin, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Elements of direct marketing / |
| Statement of responsibility, etc. | Martin Baier. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1983. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10660331 |
| b | 2019-12-02 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415.122 .B34 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000068613 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 600042052 (n.2) |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b10660331 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Materials specified (bound volume or other part) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i1157933x | 2 | HF5415.122.B34 | 00000239344 | 13/09/2025 | 1 | 13/09/2025 | AM | |||||
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 02/12/2019 | - | 0.00 | .i21281713 | HF5415.122.B34 | 00001251760 | 13/09/2025 | 1 | 13/09/2025 | AM | n.2 |