Principles of Integrated Marketing Communications: A Malaysia Casebook (Record no. 668308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01784 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-967-461-533-8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Integrated Marketing Communications: A Malaysia Casebook |
| Statement of responsibility, etc. | Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PENERBIT UNIVERSITI SAINS MALAYSIA, |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=https://ukm.elib.com.my/index.php/book/details/366881">https://eresourcesptsl.ukm.remotexs.co/user/login?url=https://ukm.elib.com.my/index.php/book/details/366881</a> |
| Link text | Get via UKM eLib |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b17016356 |
| b | 2024-02-21 |
| c | 2023-12-28 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2023-12-28 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b17016356 |
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