MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01533nam a2200325 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230904s2023 my a i 000 0 may d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786297547565 |
| Qualifying information |
paperback |
| Terms of availability |
Hadiah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.C44 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Che Aniza Che Wel, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Prinsip pemasaran / |
| Statement of responsibility, etc. |
Che Aniza Che Wel, Siti Ngayesah Ab Hamid. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bangi, Selangor : |
| Name of producer, publisher, distributor, manufacturer |
Penerbit Universiti Kebangsaan Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
255 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (page [251]) and index. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Bab 1: Pengenalan kepada pemasaran -- Bab 2: Persekitaran pemasaran, etika dan tanggungjawab sosial -- Bab 3: Pemasaran dalam era digital -- Bab 4: Pemetakan, penyasaran dan pemposisian pasaran -- Bab 5: Gelagat pembelian penggunaan -- Bab 6: Gelagat pembelian perniagaan -- Bab 7: Produk, penjenamaan dan pembungkusan -- Bab 8: Penetapan harga -- Bab 9: Saluran pengedaran -- Bab 10: Komunikasi pemasaran bersepadu. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siti Ngayesah Ab Hamid, |
| Relator term |
author. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b17000257 |
| b |
2023-09-22 |
| c |
2023-09-04 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
ARKIB |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13 .C44 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| o |
101032062 (Arkib) |
| -- |
101029497 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
msah/mms/AJ |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Koleksi Arkib |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2023-09-24 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
Malay |
| Country |
|
| -- |
0 |
| -- |
.b17000257 |
