MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03075nam a2200445 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230728s2022 my o001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789835218620 |
| Qualifying information |
paperback |
| Terms of availability |
RM50.00 (PTSL) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L534 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Lifestyle marketing in digital age / |
| Statement of responsibility, etc. |
Edited by Batiah Mahadi, Norhayati Zakuan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Johor Bahru : |
| Name of producer, publisher, distributor, manufacturer |
Penerbit UTM, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 149 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references : page 143-145 and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batiah Mahadi, |
| Relator term |
editor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Norhayati Zakuan, |
| Relator term |
editor. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16994279 |
| b |
2023-09-04 |
| c |
2023-07-28 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number prefix |
HF5415.1265 .L534 |
| Koha item type |
AM |
| Suppress in OPAC |
No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2023-08-23 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| 970 12 - Table of Content |
|---|
| l |
Chapter 1 : |
| t |
Concept of lifestyle marketing in digital age by Batiah Mahadi and Norhayati Zakuan |
| p |
1 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 2 : |
| t |
TripAdvisor reviews by international tourists on the perceived image of Bali by Noorsyarah Fadhillah, Noor Hazarina Hashim, Batiah Mahadi and Azmirul Ashaari |
| p |
13 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 3 : |
| t |
Customer satisfaction towards paperless feature by Traveloka by Putri Zahra Azizah, Mazilah Abdullah, Batiah Mahadi and Adriana Mohd Rizal |
| p |
23 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 4 : |
| t |
Organic food purchase intentions among generation Y by Nur Fatin Izzati Abd Rashid, Adaviah Mas'od, Mohamad Shah Kassim and Ahmad Zaidi Bahari |
| p |
37 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 5 : |
| t |
Individual characteristics and willingness to pay for the halal logistics by Intan Nur Anisah, Thoo Ai Chin, Ahmad Sharifuddin Shamsuddin and Teh Zaharah Yaacob |
| p |
61 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 6 : |
| t |
Reviewing factors that affect conspicuous online consumption by Yeo Kang Yu, Thoo Ai Chin, Norhayati Zakuan and Mohd Khairuddin Ramliy |
| p |
69 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 7 : |
| t |
Influence of Korean Wave towards student lifestyle by Aisyah Jumaat, Adaviah Mas 'od, Logaiswari Indiran and Sabrinah Adam |
| p |
87 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 8 : |
| t |
Online attire shopping for plus size women - influence of model body size, written fit information and perceived similarity by Nurul Nazeera Isa, Zuraidah Sulaiman, Logaiswari Indiran and Nomahaza Mahadi |
| p |
101 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 9 : |
| t |
The influences of smartphone advertising towards students' purchase intention by Ili Ayuni Sahbudin@Sahabudin, Ahmad Sharifuddin Shamsuddin, Norhayati Zakuan and Rafidah Othman |
| p |
123 |
| 970 12 - Table of Content |
|---|
| l |
Chapter 10 : |
| t |
Green awareness and attitudes of youths' purchase intention on green products in Malaysia by Lim Hui Ying, Ahmad Jusoh, Lokman Ali, and Goh Chin Fei |
| p |
133 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| o |
101026850 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
az/nz |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Pengurusan |
