MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02423nam a22003375i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919142019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191122s2020 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781529708189 |
| Qualifying information |
hardback |
| Terms of availability |
RM670.80 (PTSL) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.126 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.S675 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spiller, Lisa, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Direct, digital & data-driven marketing / |
| Statement of responsibility, etc. |
Lisa Spiller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 752 pages ; |
| Other physical details |
illustrations : |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Build, Develop, and Measure Direct Marketing Strategies<br />Chapter 1: Processes and Applications of Direct Marketing<br />Chapter 2: Database Marketing and Customer Relationship Management<br />Chapter 3: Lists and Market Segments<br />Chapter 4: Marketing Analytics: Testing and Measurement<br />Part 2: Create and Place Direct Marketing Campaigns<br />Chapter 5: The Offer<br />Chapter 6: Message Strategies<br />Chapter 7: Print Media<br />Chapter 8: Television, Radio, and Digital Video<br />Chapter 9: Mobile, Text, and Telephone<br />Chapter 10: Digital and Social Media<br />Part 3: Serve and Adapt to Customers and Markets<br />Chapter 11: Business-to-Business (B2B)<br />Chapter 12: Fulfillment and Customer Service<br />Chapter 13: Environmental, Ethical, and Legal Issues<br />Chapter 14: International Direct Marketing<br />Part 4: Applications, Examples, and Careers in Direct Marketing<br />Comprehensive Cases<br />Appendices<br /> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
'In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field'-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1684001x |
| b |
2020-12-30 |
| c |
2020-11-25 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.126 .S675 2020 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| o |
101013027 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nma/jm |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi dan Pengurusan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2020-11-25 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b1684001x |
