Digital media and innovation : (Record no. 646764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02304nam a22003851i 4500 |
| 001 - CONTROL NUMBER | |
| control field | SAGE000003035 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250919140620.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180104s2017 caua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781483399836 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaToSAGE |
| Language of cataloging | eng |
| Transcribing agency | CaToSAGE |
| Description conventions | rda |
| -- | pn |
| Modifying agency | UtOrBLW |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P96.M34 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | G47 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gershon, Richard A., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Digital media and innovation : |
| Remainder of title | management and design strategies in communication / |
| Statement of responsibility, etc. | Richard A. Gershon, Western Michigan University. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles : |
| Name of producer, publisher, distributor, manufacturer | SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (262 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on MARC record for print version. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Organizational effectiveness. |
| 773 0# - HOST ITEM ENTRY | |
| Title | Sage e-books |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version : |
| International Standard Book Number | 9781452241418 (pbk. : alk. paper) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | SAGE Knowledge |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=https://sk.sagepub.com/books/digital-media-innovation-management-design-strategies-in-communication">https://eresourcesptsl.ukm.remotexs.co/user/login?url=https://sk.sagepub.com/books/digital-media-innovation-management-design-strategies-in-communication</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b16792907 |
| b | 2022-10-12 |
| c | 2020-02-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | P96.M34 G47 2017 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2020-02-12 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b16792907 |
No items available.