Principles of contemporary marketing / (Record no. 641635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01088nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930142946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190705s2012 ohua bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538481779 |
| Qualifying information | paperback |
| Terms of availability | Hadiah |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538481773 |
| Qualifying information | paperback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 07-05-2019 |
| z | emilda |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UPM |
| Modifying agency | UKM |
| Description conventions | rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .K875 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of contemporary marketing / |
| Statement of responsibility, etc. | David Kurtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed., international ed. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2012. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mason, Ohio : |
| Name of producer, publisher, distributor, manufacturer | South-Western, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 662 pages ; : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 60389 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b16737106 |
| b | 2020-02-04 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415 .K875 2012 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003649253 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| o | 101006771 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | rab |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Ekonomi dan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 2019-05-07 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b16737106 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 22/01/2020 | - | 0.00 | .i21298555 | HF5415.K875 2012 | 00002245997 | 19/09/2025 | 1 | 19/09/2025 | AM |