MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03141nam a22003977i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919011746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160413t20142014enkao bi 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781783262847 |
| Qualifying information |
paperback |
| Terms of availability |
RM56.91 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201608260828 |
| Level of effort used to assign nonsubject heading access points |
haiyati |
| Level of effort used to assign subject headings |
201608090800 |
| Level of effort used to assign classification |
rahah |
| y |
04-13-2016 |
| z |
rahah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
BTCTA |
| -- |
CDX |
| -- |
OSU |
| -- |
ITD |
| -- |
MIQ |
| -- |
OCLCF |
| -- |
LTSCA |
| -- |
OCLCQ |
| -- |
OCL |
| -- |
COH |
| -- |
DLC |
| -- |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Q223.V363 3 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Q223 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.V363 3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van den Brul, Caroline, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Crackle and fizz : |
| Remainder of title |
essential communication and pitching skills for scientists / |
| Statement of responsibility, etc. |
Caroline van den Brul, Creativity by Design, UK ; foreword by Professor Nancy Rothwell, FRS. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Imperial College Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 200 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 187-193) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. -- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Science |
| General subdivision |
Vocational guidance. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rothwell, Nancy, |
| Relator term |
author of foreword. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Your audience: the person or people whose full engagement you need -- Change and affect: gives communication its meaning and impact -- Lure: an enticement, usually with a bait, offering the promise of a reward -- World: the contextual space in which your narrative will unfold -- Character: You! - the Audience's guide, in search of a prize -- Big hook: a puzzle which drives the narrative -- Plot: the perilous journey to solve the puzzle and reach the prize -- Structure: making the whole more than the sum of its parts -- Make your pitch CRACKLE: how to persuade, to win support. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16309807 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
Q223.V363 3 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003604386 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nh |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Kejuruteraan dan Alam Bina |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN LINGKUNGAN KEDUA |
| Operator's initials, OID (RLIN) |
2016-01-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16309807 |
