MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03440nam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919010858.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160316s2015 nyum bi a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415658805 |
| Qualifying information |
hardback |
| Terms of availability |
RM518.13 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415658802 |
| Qualifying information |
hardback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201606090830 |
| Level of effort used to assign nonsubject heading access points |
lan |
| Level of effort used to assign subject headings |
201606020810 |
| Level of effort used to assign classification |
zabidah |
| y |
03-16-2016 |
| z |
zabidah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NIC/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
COO |
| Modifying agency |
DLC |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
OCLCO |
| -- |
BDX |
| -- |
OCLCF |
| -- |
SINLB |
| -- |
OCLCO |
| -- |
OUN |
| -- |
UKM |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-my--- |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HN700.6.M3W535 kat |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HN700.6.M3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
W535 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Tony, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media consumption in Malaysia : |
| Remainder of title |
a hermeneutics of human behaviour / |
| Statement of responsibility, etc. |
Tony Wilson. |
| 246 18 - VARYING FORM OF TITLE |
|---|
| Display text |
spine title : |
| Title proper/short title |
Media consumption in Malaysia. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 193 pages ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge contemporary Southeast Asia series ; |
| Volume/sequential designation |
70. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references : pages 163-188 and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
'Focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia. This is a country with a multi-cultural nation, and such diversity in culture proves an intricate culture nuance for the understanding of consumption. The work analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. In Part 1, the author provides a clarifying account of core topics in social media studies. For example, what is the process of authoring (and reading) participatory media such as Twitter? How do promotional video on social media sites like YouTube present a brand's identity? Does engaging with social media emancipate? In the second part of the book, these cultural questions are applied to the situation in Malaysia. Theory is elucidated here by exploring audience narratives as consumers and citizens in Internet genres from chat room (e.g. Messenger) to micro-blogging. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. Recently rebranded as the'practices perspective' on human activity, this realist model of how we achieve intelligible everyday interaction is closely emulated by other theorists and informs disciplines from business to sociology. Presenting a highly innovative approach to studying the consumption and structuring of media reception and use, this book applies a much more sophisticated variant of phenomenology than is generally invoked in Media Studies, Consumer Studies or related domains'-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Social aspects |
| Geographic subdivision |
Malaysia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Malaysia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| Geographic subdivision |
Malaysia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects |
| Geographic subdivision |
Malaysia. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16290495 |
| b |
2019-11-12 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
KOLEKSI ASIA TENGGARA |
| Suppress in OPAC |
No |
| Call number prefix |
HN700.6.M3W535 kat |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003602282 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
rab |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains Sosial dan Kemanusiaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2016-03-03 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16290495 |
