Service-Dominant Logic : (Record no. 599785)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02400nam a22003618i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250919005620.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||o||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151016s2014||||enk s ||1 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781139043120 |
| Qualifying information | electronic book |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201606081142 |
| Level of effort used to assign nonsubject heading access points | asmany |
| Level of effort used to assign subject headings | 201604131133 |
| Level of effort used to assign classification | haiyati |
| y | 10-16-2015 |
| z | hafiz |
| w | UPO_10044530-hafizupload16102015.mrc |
| x | 142 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkCbUP |
| Transcribing agency | UkCbUP |
| Description conventions | rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | ebookHF5415.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .L85 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lusch, Robert F., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Service-Dominant Logic : |
| Remainder of title | Premises, Perspectives, Possibilities / |
| Statement of responsibility, etc. | Robert F. Lusch, Stephen L. Vargo. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cambridge : |
| Name of producer, publisher, distributor, manufacturer | Cambridge University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (252 pages) : |
| Other physical details | digital, PDF file(s). |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Title from publisher's bibliographic system (viewed on 08 Oct 2015). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vargo, Stephen L, |
| Relator term | author. |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Cambridge e-books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9780521195676 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | |
| Uniform Resource Identifier | <a href="https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1017/CBO9781139043120">https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1017/CBO9781139043120</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b16220821 |
| b | 2022-10-03 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | ebookHF5415.5 .L85 2014 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls003594750 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | nh |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 2015-03-10 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | E-Book |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b16220821 |
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