MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01198nas a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919004704.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
he amu baaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150708 1979 miu bb 000 00eng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| y |
07-08-2015 |
| z |
ilya |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Description conventions |
rda |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
mikrofis siri HF5410.M35 1976 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
mikrofis siri HF5410 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M35 |
| 222 00 - KEY TITLE |
|---|
| Key title |
Marketing communications. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing communications. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ann Arbor, Michigan : |
| Name of producer, publisher, distributor, manufacturer |
University Microfilms International, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1976-1979. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
40 microfiches ; |
| Dimensions |
11 x 15 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
microform |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
microfiche |
| Source |
rdacarrier |
| 362 0# - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Vol. 1, no. 1 (Sep 1976)-Vol. 4, no. 12 (Dec 1979) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Publication no.: UMI# 12786 |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Requires the use of a microfiche reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on : Vol. 1, no. 1 (Sep 1976) ; title from cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Periodicals. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16178427 |
| b |
2021-11-18 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
TERHAD |
| Suppress in OPAC |
No |
| Call number prefix |
mikrofis siri HF5410.M35 1976 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls003590071 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
nio |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Koleksi Media |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
2015-08-07 |
| Cataloger's initials, CIN (RLIN) |
s |
| Material Type (Sierra) |
Journal |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b16178427 |
